A design-led platform and creative consultancy founded by Kathryn Lo, shaped by over 12 years of experience across fashion, interiors, hospitality, and culture.

In a world of algorithm-led sameness, it stands for taste, intellect, and deeply personal curation - informed by industry knowledge, instinct, and genuine access.

Rooted in a deep love of art, design, and the spaces we live in, it is driven by one belief: environment shapes experience. With a sharply curated lens, it reveals under-the-radar places and collectible design that enrich everyday living.

interia hysteria started as a moodboard, and turned into a business.

What began as a digital store evolved into a platform - and now, a consultancy. The thread through it all has been clear: an eye for detail, a point of view, and an understanding of how to make things feel considered, not commercial.

This is communications, but with taste. Strategy, without the jargon. A place for brands to get clear on who they are, what they’re saying, and how they want to be seen.